Gisele Bundchen must be the modern Artemis, goddess of the forest. The Brazilian supermodel definitely loves Mother Nature, last year she had a campaign where in she wore a water dress that encourages everyone to conserve water.
Now she's back with another nature-loving campaign ad for her Ipanema flip flop line. She was in a forest outfit where leaves and vines hung all over her body. The new ad aims to raise awareness on atlantic deforestation and supporting the SOS Mata Atlantica.
By a special request of the Gisele and Grendene (owner of the Ipanema brand and also producer of Melissa shoes), SOS Mata Atlantica is planting 25,500 saplings of 100 different species to recover 15 hectares of Atlantic Forest in the Brazilian regions of Campinas and Bahia. The forest will be kept for five years by the mentioned organization with support from the sandals company until the plants are grown.